Since its creation in 2004, Facebook
has dominated much of internet
user’s activity with 50% of users
logging into their account each day.
What started as a social networking
site is becoming much more than a
way to keep in touch with family
and friends. With the recent
announcement that Facebook is
going to hold a summit for the UK
digital industry, it is going to be
interesting to see how the company
is going to develop and how this will
impact UK brands digital strategy.
Facebook is inviting UK agencies to
discuss and identify what brands
want from its advertising platform.
At the moment adverts are placed
according to user’s profiles and
interests but Facebook is looking to
develop this and asking agencies for
their input in this matter. Facebook
is a social networking site so
interacting with potential customers
must play a major part in these
advertising developments rather
than the standard adverts that are
being posted at the moment.
Some brands have already begun to
alter how they use the social
networking site to advertise. Asos
and Heineken have both recently
announced that they are launching
Facebook stores. Consumers will be
able to purchase products via the
brands Facebook page. Heineken
has also revealed that they would
like customers to participate in
what is being sold on their Facebook
store. Facebook refers the largest
amount of traffic to Asos and they
have identified how important it is
to communicate with their
customers. Social media gives
companies this opportunity more so
than their own website and other
digital strategies.
Bacardi UK has also recognised the
social networks internet
domination. A source from the
company has suggested that they
intend to increase their Facebook
spend to 90% of its digital spend.
They have observed a drop in
visitors to their website and it
seems, therefore, moving the
majority of their online budget to
Facebook is a shrewd move.
These companies have recognised
the power of Facebook with its
estimated 600 million active users
and reinforces that social media
should feature highly in online
marketing strategies. If this trend
continues Facebook users’ will never
have to log out of their accounts
and the company will be one step
closer to internet domination.
For more information on online
marketing jobs in the Eastern
Region
has dominated much of internet
user’s activity with 50% of users
logging into their account each day.
What started as a social networking
site is becoming much more than a
way to keep in touch with family
and friends. With the recent
announcement that Facebook is
going to hold a summit for the UK
digital industry, it is going to be
interesting to see how the company
is going to develop and how this will
impact UK brands digital strategy.
Facebook is inviting UK agencies to
discuss and identify what brands
want from its advertising platform.
At the moment adverts are placed
according to user’s profiles and
interests but Facebook is looking to
develop this and asking agencies for
their input in this matter. Facebook
is a social networking site so
interacting with potential customers
must play a major part in these
advertising developments rather
than the standard adverts that are
being posted at the moment.
Some brands have already begun to
alter how they use the social
networking site to advertise. Asos
and Heineken have both recently
announced that they are launching
Facebook stores. Consumers will be
able to purchase products via the
brands Facebook page. Heineken
has also revealed that they would
like customers to participate in
what is being sold on their Facebook
store. Facebook refers the largest
amount of traffic to Asos and they
have identified how important it is
to communicate with their
customers. Social media gives
companies this opportunity more so
than their own website and other
digital strategies.
Bacardi UK has also recognised the
social networks internet
domination. A source from the
company has suggested that they
intend to increase their Facebook
spend to 90% of its digital spend.
They have observed a drop in
visitors to their website and it
seems, therefore, moving the
majority of their online budget to
Facebook is a shrewd move.
These companies have recognised
the power of Facebook with its
estimated 600 million active users
and reinforces that social media
should feature highly in online
marketing strategies. If this trend
continues Facebook users’ will never
have to log out of their accounts
and the company will be one step
closer to internet domination.
For more information on online
marketing jobs in the Eastern
Region